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Survey of homeowners

Project EverGreen took time at the Green Industry Expo to announce some pleasing results of the organization's recent homeowner survey. The survey, which compiled opinions from 1,235 homeowners nationwide, is the first in a series designed to gauge consumer attitudes green spaces and their management.

 

PERCEIVED ENVIRONMENTAL BENEFITS
OF PROFESSIONAL LAWN CARE

Survey recipients were asked if they agreed/disagreed with these statements:

Most lawn care companies care about the environment

80 percent agreed

Most professional landscaping companies care about the environment

82 percent agreed

Most professional irrigation companies care about the environment

76 percent agreed

Professional irrigation companies are good for the environment

78 percent agreed

Professional landscaping companies utilize pesticides safely

77 percent agreed

Professional irrigation companies help conserve our water supply

80 percent agreed

Professional lawn care companies utilize pesticides safely

77 percent agreed

Professional maintenance of public parks and sports fields is good for the environment

89 percent agreed

The environment is important in making a decision to hire a green professional

92 percent agreed

PERCEIVED ECONOMIC BENEFITS of PROFESSIONAL LAWN AND LANDSCAPE

A well-maintained landscaped yard increases curb appeal and property value.

99 percent agreed

Landscaping adds value to a home's worth

99 percent agreed

Use of professional lawn and landscape companies improves your lawn and landscape

89 percent agreed

PERCEIVED LIFESTYLE BENEFITS

A well-maintained lawn provides a safe, cushioned play area surface for children

97 percent agreed

Maintaining the looks of your home is important in the decision to hire a green professional

95 percent agreed

Having a green lawn is important in the decision to hire a green professional

89 percent agreed

CONTRADICTORY CONSUMER VIEWPOINTS

Perhaps one of the most interesting and valuable insights provided by thesurvey is the indication that, in some cases, consumers may have contradictory attitudes. Here is a sampling of positive and negative responses on basically the same subject.

Lawn care companies provide a useful service, such as lawn disease control

97 percent agreed

Chemicals that lawn care companies use negatively affect the environment

72 percent agreed

Pesticides are a useful tool to fight weeds, diease and insects

84 percent agreed

Chemicals that lawn service companies use help the environment

55 percent disagreed

Fertilizers are a useful tool for maintaining the health of a lawn

92 percent agreed

Fertilizer has a negative impact on the environment

52 percent agreed